Website sales are a big business on the internet. A high profile website with a good Google Page Rank with traffic and revenue to boot can bring in top dollar for the seller. Most sites sell for around one years revenue, however a unique site with lots of organic traffic can sell high on reputation alone.

Now it’s very tempting to jump into the established site waters. The site is already up, search engine optimization has been done, dedicated readers, and so on. However there are sharks in the water. There are sites with PR4 or 5 that kick the bucket due to the owner giving up on the site and letting the domain expire. Along comes someone else who buys the domain, throws a quick site up there and flips the site for a tidy profit. The owner discovers to their horror that they have earned a PR0 the next time Google updates it’s page rank on sites.

You have to be careful out there. Make sure you research sites you are interested in. Ask for traffic and revenue stats for the past 12 months. Also use a site like  siteFraud.com to check on whois and the real page rank of sites. Site can be redirected to higher page rank sites to inflate PR of the site for sale.

When you are ready, check websites for sale at Sitepoint.com, Digital Point, and Sedo.

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